Google Infinity Scroll is the new type of search system Google has introduced and they are trying to eliminate pagination.
Over the years, it has been noticed and also, it is a well known fact that everything Google does is to benefit the “users”. To Google, the users come before profits. In the end, they make more profits as they think if their users first.
As a webmaster or SEO expert, you should know that anything the has to do with Google is important. The elimination of ” pagination” and introduction of “Google Infinity Scroll” would have a huge impact on bloggers.
Many people do not like clicking on the 2nd page of Google result. That is one reason why so many blogs try as much as possible to rank on the first page of google search result. So, the question is how will bloggers be affected with Google’s new introduction? I have one straight answer. First of all, it will bring more traffic.
With the infinity scroll, users would just keep scrolling and scrolling and scrolling until they are tired. That is the beauty of the new search system. If your blog ranks formerly on the 2nd or 3rd page of Google search result for a particular search query, good news! More and more people would come to your blog post. Users would prefer to click on “More Results” than “Page 2”.
You see the introduction of Google Infinity Scroll is actually a good one but as time goes on we will learn more and more about how it would affect SEO, rankings and other related things